Mobile · Per-URL detail

https://www.vampirevape.co.uk · 100 URLs on mobile · sorted by worst score first

🛠 Fix it — mobile playbook

5 prioritised fixes, ordered by impact. Start with #1 and work down. Copy-paste friendly — each card tells you exactly what to change and how to verify it worked.

5 high ✓ Tip: batch fixes into one deployment when they touch the same template — saves QA time and you'll see the score lift land together.

HIGH ⏱ 1–2 hrs

Fix srverror.com/styles.css immediately

this single stylesheet blocks render on 86% of mobile pages (65,823ms aggregate waste). Audit whether it is actually needed — the domain name suggests it may be an error-monitoring asset loaded incorrectly. If required, load it non-blocking using the pattern: <link rel='stylesheet' href='...' media='print' onload='this.media=\'all\''>. This is the highest ROI change on the entire site.

HIGH ⏱ 1–2 hrs

Fix the Google Fonts render block

fonts.googleapis.com/css?family=Open+Sans blocks render on 86% of mobile pages (65,032ms aggregate). Replace the standard <link> with a preconnect + font-display:swap approach: add <link rel='preconnect' href='https://fonts.googleapis.com'> in <head>, then load the font stylesheet using the media='print' onload pattern to make it non-blocking.

HIGH ⏱ 1–2 hrs 📈 +7 pts projected

Audit and slim down GTM tags

Open GTM Preview and identify every tag set to fire on 'All Pages'. Tags for remarketing, heatmaps, chat widgets, and A/B testing tools should be scoped to specific page paths or event triggers instead. GTM is costing 218ms blocking time per mobile page load and 343ms on desktop — reducing the tag count firing on page load is projected to lift desktop scores by up to 12 points.

HIGH ⏱ 1–2 hrs 📈 +7 pts projected

Gate GTM initialisation behind consent

Change analytics and advertising tags inside GTM to use a 'Consent Initialization' trigger gated on analytics_storage=granted (analytics) or ad_storage=granted (ads). This prevents the GTM script payload from executing on cold loads for non-consenting users, reducing main-thread work by up to 414ms on mobile and 621ms on desktop.

HIGH ⏱ 1–2 hrs

Eliminate remaining render-blocking resources for a further ~2,100ms FCP saving

A Lighthouse audit flags 2–3 additional render-blocking CSS and JS files delaying First Contentful Paint by 460–626ms per page. For each CSS file, apply the media='print' onload='this.media=\'all\'' non-blocking load pattern; for JS files, add the defer attribute. If any are injected via GTM tags, set document.write to false and apply consent triggers as above.

Done implementing? Re-run the audit and use --compare-to pointing at the current JSON to get a per-URL before/after delta report showing exactly which fixes moved the needle.

Mobile CWV distribution

How this strategy's sample splits across the Good / NI / Poor bands. Google's ranking threshold is ≥75% in Good for every metric.

LCP ≤2.5s good · >4s poor

92%

86 good · 1 NI · 6 poor

INP ≤200ms good · >500ms poor (lab: TBT)

94%

87 good · 4 NI · 2 poor

CLS ≤0.1 good · >0.25 poor

96%

89 good · 3 NI · 1 poor

Per-URL breakdown

Sorted worst-first. LCP flags: lazy = loading="lazy" on LCP, no fp = missing fetchpriority="high", hidden = not in initial HTML. Top third-party is the vendor with the highest main-thread cost on that specific page.

#	URL	Score	LCP (lab)	TBT (lab)	CLS	Flags	Top 3P (main-thread)	Render-block
1	https://www.vampirevape.co.uk/faqs	34	10285ms	491ms	0.417	—	Google Tag Manager 582ms Cookiebot 95ms lipscore.com 52ms	1028ms
2	https://www.vampirevape.co.uk/aspire-pockex-replacement-glass	43	4801ms	1730ms	0.071	lazyno fp	Google Tag Manager 1015ms Cookiebot 174ms lipscore.com 65ms	1503ms
3	https://www.vampirevape.co.uk/delivery	52	9806ms	306ms	0.038	—	Google Tag Manager 436ms Cookiebot 81ms lipscore.com 35ms	1202ms
4	https://www.vampirevape.co.uk/catalog/category/view/id/1145	55	3151ms	1018ms	0.126	—	Google Tag Manager 818ms Cookiebot 119ms lipscore.com 52ms	1503ms
5	https://www.vampirevape.co.uk/lost-mary-bm6000-prefilled-pod-10mg-1pk	57	4652ms	370ms	0.162	no fp	Google Tag Manager 496ms Cookiebot 68ms lipscore.com 39ms	1353ms
6	https://www.vampirevape.co.uk/catalog/category/view/id/3778	61	10826ms	119ms	0.14	—	Google Tag Manager 293ms Cookiebot 52ms New Relic 32ms	1506ms
7	https://www.vampirevape.co.uk	71	5251ms	281ms	0.035	lazyno fp	Google Tag Manager 415ms Cookiebot 92ms lipscore.com 43ms	995ms
8	https://www.vampirevape.co.uk/catalog/category/view/id/2496	94	2255ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1647ms
9	https://www.vampirevape.co.uk/vampire-vape-70-30-caramelised-banana-pancake-50ml-shortfill-e-liquid	95	2341ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1531ms
10	https://www.vampirevape.co.uk/vampire-vape-vamp-toes-10ml-e-liquid	95	2340ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1560ms
11	https://www.vampirevape.co.uk/voopoo-vmate-pro-kit-red	95	2333ms	—	0.0	—	srverror.com 0ms Google Fonts 0ms	1531ms
12	https://www.vampirevape.co.uk/vampire-vape-70-30-purple-craze-ice-100ml-shortfill-e-liquid	95	2326ms	—	0.0	—	srverror.com 0ms Google Fonts 0ms	1531ms
13	https://www.vampirevape.co.uk/oxva-xlim-sq-pro-2-vape-pod-kit	95	2313ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1531ms
14	https://www.vampirevape.co.uk/vampire-vape-passionfruit-splash-10ml-e-liquid	95	2313ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1502ms
15	https://www.vampirevape.co.uk/vampire-vape-max-orange-pineapple-10ml-nic-salt-e-liquid	95	2312ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1502ms
16	https://www.vampirevape.co.uk/catalog/category/view/id/2547	95	2283ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1560ms
17	https://www.vampirevape.co.uk/catalog/category/view/id/2561	95	2283ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1548ms
18	https://www.vampirevape.co.uk/freemax-rexa-lite-vape-pod-kit	95	2283ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1502ms
19	https://www.vampirevape.co.uk/innokin-ez-watt-kit-blue	95	2283ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1502ms
20	https://www.vampirevape.co.uk/uwell-caliburn-tenet-koko-vape-pod-kit-black-white	95	2283ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1532ms
21	https://www.vampirevape.co.uk/clearance/vape-prefilled-pod-clearance	96	2313ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1502ms
22	https://www.vampirevape.co.uk/e-liquid/e-liquid-multibuys/e-liquid-4-for-12	96	2313ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1502ms
23	https://www.vampirevape.co.uk/double-drip-coil-sauce-strawberry-banana-waffle-50ml-shortfill-e-liquid	96	2312ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1531ms
24	https://www.vampirevape.co.uk/eleaf-istick-20w	96	2312ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1531ms
25	https://www.vampirevape.co.uk/resin-short-section-510-drip-tip	96	2312ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1503ms
26	https://www.vampirevape.co.uk/bar-salts-grape-10ml-60ml-longfill-concentrate	96	2311ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1502ms
27	https://www.vampirevape.co.uk/horizontech-aquila-tank-blue	96	2311ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1578ms
28	https://www.vampirevape.co.uk/innokin-endura-t18-ii-mini-kit-green	96	2311ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1560ms
29	https://www.vampirevape.co.uk/smok-pozz-pro-replacement-pods-3pk	96	2311ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1560ms
30	https://www.vampirevape.co.uk/uwell-viscore-8000-prefilled-pod-refill	96	2311ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1531ms
31	https://www.vampirevape.co.uk/vaporesso-armour-s-kit-yellow	96	2311ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1502ms
32	https://www.vampirevape.co.uk/vapouriz-50-50-double-menthol-10ml-e-liquid	96	2311ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1531ms
33	https://www.vampirevape.co.uk/vape-pods/prefilled-pods-multibuy/prefilled-pods-multibuy-3-for-12	96	2289ms	—	0.0	—	srverror.com 0ms Google Fonts 0ms	1502ms
34	https://www.vampirevape.co.uk/voopoo-argus-snap-cartridge-3pk	96	2285ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1532ms
35	https://www.vampirevape.co.uk/catalog/category/view/id/2516	96	2284ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1531ms
36	https://www.vampirevape.co.uk/catalog/category/view/id/3771	96	2284ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1503ms
37	https://www.vampirevape.co.uk/e-liquid/beverage-e-liquids/blackcurrant-flavour-e-liquid	96	2284ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1502ms
38	https://www.vampirevape.co.uk/catalog/category/view/id/3617	96	2283ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1503ms
39	https://www.vampirevape.co.uk/geek-vape-aegis-force-vape-kit	96	2283ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1531ms
40	https://www.vampirevape.co.uk/lost-vape-ursa-nano-pod-kit	96	2283ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1531ms
41	https://www.vampirevape.co.uk/smok-vape-pen-22-replacement-glass	96	2283ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1531ms
42	https://www.vampirevape.co.uk/uwell-caliburn-tenet-vape-pod-kit-carbon-black	96	2283ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1502ms
43	https://www.vampirevape.co.uk/uwell-crown-d-vape-pod-kit-blue	96	2283ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1502ms
44	https://www.vampirevape.co.uk/vaporesso-xros-pro-vape-pod-kit	96	2283ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1503ms
45	https://www.vampirevape.co.uk/aspire-pixo-replacement-pods-2pk	96	2282ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1502ms
46	https://www.vampirevape.co.uk/aspire-veynom-air-replacement-pod-2pk	96	2282ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1502ms
47	https://www.vampirevape.co.uk/aspire-veynom-ex-kit-rainbow	96	2282ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1531ms
48	https://www.vampirevape.co.uk/brands/avomi/avomi-cliq-mini-kit	96	2282ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1502ms
49	https://www.vampirevape.co.uk/catalog/category/view/id/2509	96	2282ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1531ms
50	https://www.vampirevape.co.uk/catalog/category/view/id/2514	96	2282ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1531ms
51	https://www.vampirevape.co.uk/catalog/category/view/id/3413	96	2282ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1531ms
52	https://www.vampirevape.co.uk/catalog/category/view/id/3846	96	2282ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1531ms
53	https://www.vampirevape.co.uk/e-liquid	96	2282ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1502ms
54	https://www.vampirevape.co.uk/innokin-pzp-max-coils-3pk	96	2282ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1531ms
55	https://www.vampirevape.co.uk/smok-mag-empty-pod-2ml-3pk	96	2282ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1531ms
56	https://www.vampirevape.co.uk/smok-propod-gt-kit-purple-grey	96	2282ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1502ms
57	https://www.vampirevape.co.uk/vampire-vape-pineapple-10ml-e-liquid	96	2282ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1502ms
58	https://www.vampirevape.co.uk/voopoo-drag-q-kit-classic-red	96	2282ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1531ms
59	https://www.vampirevape.co.uk/voopoo-mtl-pnp-replacement-pods-2pk	96	2282ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1502ms
60	https://www.vampirevape.co.uk/vozol-ace-max-vape-pod-kit	96	2282ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1502ms
61	https://www.vampirevape.co.uk/vampire-vape-bar-salts-cherry-ice-10ml-e-liquid	96	2257ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1531ms
62	https://www.vampirevape.co.uk/freemax-rexa-smart-vape-pod-kit	96	2256ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1531ms
63	https://www.vampirevape.co.uk/catalog/category/view/id/2562	96	2255ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1556ms
64	https://www.vampirevape.co.uk/catalog/category/view/id/287	96	2255ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1502ms
65	https://www.vampirevape.co.uk/catalog/category/view/id/3375	96	2255ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1502ms
66	https://www.vampirevape.co.uk/voopoo-tpp-pod-silver-2pk	96	2255ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1532ms
67	https://www.vampirevape.co.uk/aspire-k3-vape-tank	96	2254ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1502ms
68	https://www.vampirevape.co.uk/aspire-veynom-ex-kit-gunmetal	96	2254ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1503ms
69	https://www.vampirevape.co.uk/bar-salts-pink-lemonade-30ml-e-liquid-concentrate	96	2254ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1531ms
70	https://www.vampirevape.co.uk/catalog/category/view/id/2566	96	2254ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1502ms
71	https://www.vampirevape.co.uk/lost-mary-airplane-mode-film-mint-20pk	96	2254ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1502ms
72	https://www.vampirevape.co.uk/promotional-postcard-vv-e-liquid-0325	96	2254ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1531ms
73	https://www.vampirevape.co.uk/snu-nic-pouches-triple-mango-20pk	96	2254ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1531ms
74	https://www.vampirevape.co.uk/vampire-vape-awards	96	2254ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1502ms
75	https://www.vampirevape.co.uk/vaporesso-luxe-x3-kit	96	2254ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1502ms
76	https://www.vampirevape.co.uk/velo-nicotine-pouches-ruby-berry-20pk	96	2254ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1502ms
77	https://www.vampirevape.co.uk/catalog/category/view/id/1735	96	2253ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1503ms
78	https://www.vampirevape.co.uk/catalog/category/view/id/3912	96	2253ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1502ms
79	https://www.vampirevape.co.uk/double-drip-watermelon-100ml-shortfill-e-liquid	96	2253ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1531ms
80	https://www.vampirevape.co.uk/e-liquid/10ml-e-liquid/vape-spot-10ml-e-liquids	96	2253ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1502ms
81	https://www.vampirevape.co.uk/elfliq-elfa-turbo-vape-pod-kit	96	2253ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1502ms
82	https://www.vampirevape.co.uk/famovape-yup-rda-rainbow	96	2253ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1502ms
83	https://www.vampirevape.co.uk/horizontech-falcon-king-tank-2ml-black	96	2253ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1502ms
84	https://www.vampirevape.co.uk/lost-vape-ub-ultra-coils-5pk-m8-0-15ohm	96	2253ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1503ms
85	https://www.vampirevape.co.uk/lost-vape-ursa-v3-replacement-pods-3pk	96	2253ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1531ms
86	https://www.vampirevape.co.uk/oxva-origin-x-rba-1pk	96	2253ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1503ms
87	https://www.vampirevape.co.uk/pablo-nic-pouches-grape-ice-24mg	96	2253ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1544ms
88	https://www.vampirevape.co.uk/pocket-fuel-50-50-peppermint-ice-10ml-e-liquid	96	2253ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1651ms
89	https://www.vampirevape.co.uk/terms-of-use	96	2253ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1502ms
90	https://www.vampirevape.co.uk/vampire-vape-catapult-30ml-e-liquid-concentrate	96	2253ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1502ms
91	https://www.vampirevape.co.uk/vampire-vape-tobacco-1961-30ml-e-liquid-concentrate	96	2253ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1531ms
92	https://www.vampirevape.co.uk/vaporesso-xros-series-corex-2-0-version-replacement-pods-4pk	96	2253ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1531ms
93	https://www.vampirevape.co.uk/voopoo-argus-p1-pod-kit-bright-yellow	96	2253ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1502ms
94	https://www.vampirevape.co.uk/bar-salts-strawberry-ice-10ml-60ml-longfill-concentrate	—	—	—	—	—	—	—
95	https://www.vampirevape.co.uk/catalog/category/view/id/2508	—	—	—	—	—	—	—
96	https://www.vampirevape.co.uk/environmental-policy	—	—	—	—	—	—	—
97	https://www.vampirevape.co.uk/privacy-policy	—	—	—	—	—	—	—
98	https://www.vampirevape.co.uk/vampire-vape-vamp-toes-30ml-e-liquid-concentrate	—	—	—	—	—	—	—
99	https://www.vampirevape.co.uk/vape-pods/dot-pro-vape-pods	—	—	—	—	—	—	—
100	https://www.vampirevape.co.uk/voopoo-vinci-spark100-vape-kit	—	—	—	—	—	—	—