Desktop · Per-URL detail

https://www.vampirevape.co.uk · 100 URLs on desktop · sorted by worst score first

🛠 Fix it — desktop playbook

4 prioritised fixes, ordered by impact. Start with #1 and work down. Copy-paste friendly — each card tells you exactly what to change and how to verify it worked.

4 high ✓ Tip: batch fixes into one deployment when they touch the same template — saves QA time and you'll see the score lift land together.

HIGH ⏱ 1–2 hrs 📈 +12 pts projected

Audit and slim down GTM tags

Open GTM Preview and identify every tag set to fire on 'All Pages'. Tags for remarketing, heatmaps, chat widgets, and A/B testing tools should be scoped to specific page paths or event triggers instead. GTM is costing 218ms blocking time per mobile page load and 343ms on desktop — reducing the tag count firing on page load is projected to lift desktop scores by up to 12 points.

HIGH ⏱ 1–2 hrs 📈 +12 pts projected

Gate GTM initialisation behind consent

Change analytics and advertising tags inside GTM to use a 'Consent Initialization' trigger gated on analytics_storage=granted (analytics) or ad_storage=granted (ads). This prevents the GTM script payload from executing on cold loads for non-consenting users, reducing main-thread work by up to 414ms on mobile and 621ms on desktop.

HIGH ⏱ 1–2 hrs

Defer or async Cookiebot

Cookiebot is adding 83ms of blocking time and 189ms of main-thread work on desktop. If it is loaded via GTM, add it as a tag with a 'Consent Initialization' trigger. If it is hard-coded in the HTML template, add the async and defer attributes to its <script> tag. Ensure it is placed as low in <head> as your compliance requirements allow.

HIGH ⏱ 1–2 hrs

Eliminate remaining render-blocking resources for a further ~2,100ms FCP saving

A Lighthouse audit flags 2–3 additional render-blocking CSS and JS files delaying First Contentful Paint by 460–626ms per page. For each CSS file, apply the media='print' onload='this.media=\'all\'' non-blocking load pattern; for JS files, add the defer attribute. If any are injected via GTM tags, set document.write to false and apply consent triggers as above.

Done implementing? Re-run the audit and use --compare-to pointing at the current JSON to get a per-URL before/after delta report showing exactly which fixes moved the needle.

Desktop CWV distribution

How this strategy's sample splits across the Good / NI / Poor bands. Google's ranking threshold is ≥75% in Good for every metric.

LCP ≤2.5s good · >4s poor

100%

94 good · 0 NI · 0 poor

INP ≤200ms good · >500ms poor (lab: TBT)

94%

88 good · 3 NI · 3 poor

CLS ≤0.1 good · >0.25 poor

97%

91 good · 1 NI · 2 poor

Per-URL breakdown

Sorted worst-first. LCP flags: lazy = loading="lazy" on LCP, no fp = missing fetchpriority="high", hidden = not in initial HTML. Top third-party is the vendor with the highest main-thread cost on that specific page.

#	URL	Score	LCP (lab)	TBT (lab)	CLS	Flags	Top 3P (main-thread)	Render-block
1	https://www.vampirevape.co.uk/catalog/category/view/id/2508	43	2453ms	445ms	0.288	—	Google Tag Manager 671ms Cookiebot 90ms lipscore.com 49ms	323ms
2	https://www.vampirevape.co.uk/aspire-pockex-replacement-glass	50	1031ms	935ms	0.268	lazyno fp	Google Tag Manager 1036ms Cookiebot 155ms lipscore.com 91ms	323ms
3	https://www.vampirevape.co.uk	58	1341ms	1845ms	0.053	lazyno fp	Google Tag Manager 622ms Cookiebot 190ms New Relic 64ms	202ms
4	https://www.vampirevape.co.uk/bar-salts-strawberry-ice-10ml-60ml-longfill-concentrate	62	988ms	974ms	0.054	lazyno fp	Google Tag Manager 848ms Cookiebot 89ms lipscore.com 46ms	631ms
5	https://www.vampirevape.co.uk/environmental-policy	77	2386ms	217ms	0.021	—	Google Tag Manager 402ms Cookiebot 78ms lipscore.com 41ms	202ms
6	https://www.vampirevape.co.uk/delivery	85	1081ms	262ms	0.043	lazyno fp	Google Tag Manager 481ms Cookiebot 90ms lipscore.com 48ms	202ms
7	https://www.vampirevape.co.uk/e-liquid/10ml-e-liquid/vape-spot-10ml-e-liquids	87	1156ms	200ms	0.105	—	Google Tag Manager 455ms Cookiebot 68ms lipscore.com 34ms	626ms
8	https://www.vampirevape.co.uk/privacy-policy	94	1206ms	28ms	0.04	—	Google Tag Manager 218ms Cookiebot 46ms lipscore.com 25ms	210ms
9	https://www.vampirevape.co.uk/innokin-pzp-max-coils-3pk	99	667ms	—	0.0	—	srverror.com 0ms Google Fonts 0ms	460ms
10	https://www.vampirevape.co.uk/aspire-veynom-ex-kit-rainbow	99	655ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	403ms
11	https://www.vampirevape.co.uk/vampire-vape-passionfruit-splash-10ml-e-liquid	100	666ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	431ms
12	https://www.vampirevape.co.uk/eleaf-istick-20w	100	662ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	431ms
13	https://www.vampirevape.co.uk/freemax-rexa-lite-vape-pod-kit	100	662ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	431ms
14	https://www.vampirevape.co.uk/pocket-fuel-50-50-peppermint-ice-10ml-e-liquid	100	662ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	431ms
15	https://www.vampirevape.co.uk/vampire-vape-70-30-caramelised-banana-pancake-50ml-shortfill-e-liquid	100	662ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	403ms
16	https://www.vampirevape.co.uk/vaporesso-xros-pro-vape-pod-kit	100	662ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	403ms
17	https://www.vampirevape.co.uk/voopoo-argus-snap-cartridge-3pk	100	662ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	432ms
18	https://www.vampirevape.co.uk/aspire-k3-vape-tank	100	661ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	460ms
19	https://www.vampirevape.co.uk/aspire-veynom-ex-kit-gunmetal	100	661ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	431ms
20	https://www.vampirevape.co.uk/catalog/category/view/id/2561	100	661ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	431ms
21	https://www.vampirevape.co.uk/oxva-origin-x-rba-1pk	100	661ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	431ms
22	https://www.vampirevape.co.uk/smok-propod-gt-kit-purple-grey	100	661ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	431ms
23	https://www.vampirevape.co.uk/vampire-vape-tobacco-1961-30ml-e-liquid-concentrate	100	661ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	431ms
24	https://www.vampirevape.co.uk/velo-nicotine-pouches-ruby-berry-20pk	100	661ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	402ms
25	https://www.vampirevape.co.uk/lost-mary-airplane-mode-film-mint-20pk	100	635ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	402ms
26	https://www.vampirevape.co.uk/catalog/category/view/id/2562	100	634ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	431ms
27	https://www.vampirevape.co.uk/freemax-rexa-smart-vape-pod-kit	100	634ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	460ms
28	https://www.vampirevape.co.uk/innokin-ez-watt-kit-blue	100	634ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	402ms
29	https://www.vampirevape.co.uk/vampire-vape-max-orange-pineapple-10ml-nic-salt-e-liquid	100	634ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	402ms
30	https://www.vampirevape.co.uk/vampire-vape-pineapple-10ml-e-liquid	100	634ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	460ms
31	https://www.vampirevape.co.uk/vampire-vape-vamp-toes-30ml-e-liquid-concentrate	100	634ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	432ms
32	https://www.vampirevape.co.uk/bar-salts-pink-lemonade-30ml-e-liquid-concentrate	100	633ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	432ms
33	https://www.vampirevape.co.uk/brands/avomi/avomi-cliq-mini-kit	100	633ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	402ms
34	https://www.vampirevape.co.uk/catalog/category/view/id/2514	100	633ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	402ms
35	https://www.vampirevape.co.uk/catalog/category/view/id/3846	100	633ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	460ms
36	https://www.vampirevape.co.uk/lost-vape-ursa-nano-pod-kit	100	633ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	431ms
37	https://www.vampirevape.co.uk/lost-vape-ursa-v3-replacement-pods-3pk	100	633ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	432ms
38	https://www.vampirevape.co.uk/uwell-viscore-8000-prefilled-pod-refill	100	633ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	402ms
39	https://www.vampirevape.co.uk/vampire-vape-70-30-purple-craze-ice-100ml-shortfill-e-liquid	100	633ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	431ms
40	https://www.vampirevape.co.uk/vampire-vape-awards	100	633ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	403ms
41	https://www.vampirevape.co.uk/voopoo-mtl-pnp-replacement-pods-2pk	100	633ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	432ms
42	https://www.vampirevape.co.uk/aspire-veynom-air-replacement-pod-2pk	100	632ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	402ms
43	https://www.vampirevape.co.uk/bar-salts-grape-10ml-60ml-longfill-concentrate	100	632ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	402ms
44	https://www.vampirevape.co.uk/catalog/category/view/id/2496	100	632ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	460ms
45	https://www.vampirevape.co.uk/catalog/category/view/id/2566	100	632ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	402ms
46	https://www.vampirevape.co.uk/catalog/category/view/id/287	100	632ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	487ms
47	https://www.vampirevape.co.uk/catalog/category/view/id/3778	100	632ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	546ms
48	https://www.vampirevape.co.uk/catalog/category/view/id/3912	100	632ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	402ms
49	https://www.vampirevape.co.uk/double-drip-watermelon-100ml-shortfill-e-liquid	100	632ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	431ms
50	https://www.vampirevape.co.uk/e-liquid	100	632ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	402ms
51	https://www.vampirevape.co.uk/e-liquid/e-liquid-multibuys/e-liquid-4-for-12	100	632ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	431ms
52	https://www.vampirevape.co.uk/smok-mag-empty-pod-2ml-3pk	100	632ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	431ms
53	https://www.vampirevape.co.uk/smok-vape-pen-22-replacement-glass	100	632ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	402ms
54	https://www.vampirevape.co.uk/snu-nic-pouches-triple-mango-20pk	100	632ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	402ms
55	https://www.vampirevape.co.uk/terms-of-use	100	632ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	402ms
56	https://www.vampirevape.co.uk/uwell-caliburn-tenet-vape-pod-kit-carbon-black	100	632ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	431ms
57	https://www.vampirevape.co.uk/vampire-vape-bar-salts-cherry-ice-10ml-e-liquid	100	632ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	431ms
58	https://www.vampirevape.co.uk/vampire-vape-vamp-toes-10ml-e-liquid	100	632ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	402ms
59	https://www.vampirevape.co.uk/vaporesso-xros-series-corex-2-0-version-replacement-pods-4pk	100	632ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	431ms
60	https://www.vampirevape.co.uk/vapouriz-50-50-double-menthol-10ml-e-liquid	100	632ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	402ms
61	https://www.vampirevape.co.uk/voopoo-drag-q-kit-classic-red	100	632ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	431ms
62	https://www.vampirevape.co.uk/voopoo-vinci-spark100-vape-kit	100	632ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	402ms
63	https://www.vampirevape.co.uk/voopoo-vmate-pro-kit-red	100	632ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	402ms
64	https://www.vampirevape.co.uk/vape-pods/prefilled-pods-multibuy/prefilled-pods-multibuy-3-for-12	100	609ms	—	0.0	—	srverror.com 0ms Google Fonts 0ms	402ms
65	https://www.vampirevape.co.uk/promotional-postcard-vv-e-liquid-0325	100	607ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	402ms
66	https://www.vampirevape.co.uk/catalog/category/view/id/2509	100	605ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	431ms
67	https://www.vampirevape.co.uk/catalog/category/view/id/2516	100	605ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	403ms
68	https://www.vampirevape.co.uk/catalog/category/view/id/3771	100	605ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	402ms
69	https://www.vampirevape.co.uk/double-drip-coil-sauce-strawberry-banana-waffle-50ml-shortfill-e-liquid	100	605ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	403ms
70	https://www.vampirevape.co.uk/horizontech-aquila-tank-blue	100	605ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	545ms
71	https://www.vampirevape.co.uk/vozol-ace-max-vape-pod-kit	100	605ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	447ms
72	https://www.vampirevape.co.uk/catalog/category/view/id/3413	100	604ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	432ms
73	https://www.vampirevape.co.uk/geek-vape-aegis-force-vape-kit	100	604ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	402ms
74	https://www.vampirevape.co.uk/horizontech-falcon-king-tank-2ml-black	100	604ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	402ms
75	https://www.vampirevape.co.uk/voopoo-tpp-pod-silver-2pk	100	604ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	402ms
76	https://www.vampirevape.co.uk/aspire-pixo-replacement-pods-2pk	100	603ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	431ms
77	https://www.vampirevape.co.uk/catalog/category/view/id/1735	100	603ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	548ms
78	https://www.vampirevape.co.uk/catalog/category/view/id/2547	100	603ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	448ms
79	https://www.vampirevape.co.uk/catalog/category/view/id/3375	100	603ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	402ms
80	https://www.vampirevape.co.uk/catalog/category/view/id/3617	100	603ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	402ms
81	https://www.vampirevape.co.uk/e-liquid/beverage-e-liquids/blackcurrant-flavour-e-liquid	100	603ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	402ms
82	https://www.vampirevape.co.uk/elfliq-elfa-turbo-vape-pod-kit	100	603ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	402ms
83	https://www.vampirevape.co.uk/famovape-yup-rda-rainbow	100	603ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	402ms
84	https://www.vampirevape.co.uk/lost-vape-ub-ultra-coils-5pk-m8-0-15ohm	100	603ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	402ms
85	https://www.vampirevape.co.uk/oxva-xlim-sq-pro-2-vape-pod-kit	100	603ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	431ms
86	https://www.vampirevape.co.uk/resin-short-section-510-drip-tip	100	603ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	402ms
87	https://www.vampirevape.co.uk/smok-pozz-pro-replacement-pods-3pk	100	603ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	402ms
88	https://www.vampirevape.co.uk/uwell-caliburn-tenet-koko-vape-pod-kit-black-white	100	603ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	431ms
89	https://www.vampirevape.co.uk/uwell-crown-d-vape-pod-kit-blue	100	603ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	402ms
90	https://www.vampirevape.co.uk/vampire-vape-catapult-30ml-e-liquid-concentrate	100	603ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	402ms
91	https://www.vampirevape.co.uk/vaporesso-armour-s-kit-yellow	100	603ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	403ms
92	https://www.vampirevape.co.uk/vaporesso-luxe-x3-kit	100	603ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	402ms
93	https://www.vampirevape.co.uk/voopoo-argus-p1-pod-kit-bright-yellow	100	603ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	402ms
94	https://www.vampirevape.co.uk/vape-pods/dot-pro-vape-pods	100	460ms	—	0.0	—	—	—
95	https://www.vampirevape.co.uk/catalog/category/view/id/1145	—	—	—	—	—	—	—
96	https://www.vampirevape.co.uk/clearance/vape-prefilled-pod-clearance	—	—	—	—	—	—	—
97	https://www.vampirevape.co.uk/faqs	—	—	—	—	—	—	—
98	https://www.vampirevape.co.uk/innokin-endura-t18-ii-mini-kit-green	—	—	—	—	—	—	—
99	https://www.vampirevape.co.uk/lost-mary-bm6000-prefilled-pod-10mg-1pk	—	—	—	—	—	—	—
100	https://www.vampirevape.co.uk/pablo-nic-pouches-grape-ice-24mg	—	—	—	—	—	—	—